Marketing is complex because it involves different strategies. However, one of the key elements I see some businesses miss out on is consistency.
Consistency is a necessary marketing tactic.
One of the most frequent questions I receive from business owners is “when will it start working?” The truth about marketing is that it’s not an instant success story.
In most cases, marketing takes time to build and establish. Your startup or small business may not see the results right away. It takes at least 6 to 9 months of good, consistent marketing to see results.
Paid ads can get you results sooner. Nevertheless, even paid ads have their downsides.
Even when a business is doing well, it takes consistent marketing to maintain and improve what you have.
Don’t Take Your Foot Off the Gas Pedal
Don’t take your foot off the gas pedal when you’re marketing. I’ve been some businesses stop marketing because they think they don’t need it anymore.
The problem with this philosophy is that your competitors are always improving. A single month not marketing can delay your sales in the future.
You might not see the drop immediately. The drop may happen 3 to 4 months down the line.
Your customers may like you, but that doesn’t necessarily mean that they won’t find better.
Successful, Big Businesses are Consistent
What makes big businesses successful is their ability to adapt and stay consistent. A company like Amazon, despite how massive they are, continues to market their business on social media platforms.
Why? They understand that nothing is guaranteed. Additionally, companies like Amazon started in a garage. Who is to say that someone else out there isn’t creating the next big giant?
Big businesses realize that they must continue to market to stay relevant. This is true with smaller to mid-size companies too.
A Well Marketing Rounded Strategy Needs Consistency
I get it. Marketing is time-consuming! A noteworthy marketing strategy cannot be successful without consistency though. Once you design a plan, it’s to your benefit to follow through with it.
No well-rounded marketing strategy can do well if it’s ignored. As a business owner, if you find that you don’t have time, that’s okay!
You should be focusing on running your business. What’s realistic though is to give your business a chance at growth and success by not forgetting what’s important.
If it’s not your marketing, find a freelancer or a part-timer who can keep the traffic of your business coming in. This way you don’t need to worry about losing business and spending too much time on marketing.